Despite being a key health determinant alcohol is still heavily marketed with young people as an important target group. Consumers (an non – consumers) are exposed to sophisticated marketing aimed at creating positive expectations and beliefs not just about the product itself but how it will make them feel and be perceived by others. Alcohol marketing techniques range from mass media advertising to sponsorship of events, product placement, internet and social media campaigns, merchandise and usage of other products connected with alcohol brands.
How can we improve the current EU rules for broadcast and on-demand audio-visual media services in the digital age? How can we best protect children and other viewers, support European creative works, stimulate our rich cultural diversity, promote access to information and regulate advertising in the audio-visual online world?
The European Commission is asking these and other questions to […]